Immense growth, tremendous wine diversity, an impressive number of awards – there is hardly another winery that has ever achieved this in this way. The Pfaffls know their greatest strength: family unity. The cooperation between generations doesn’t just junction in front of the camera; they really do get along. Everyone plays a fulfilling role in which they can evolve. Pfaffl stands for consistent high quality. This was true in the hands of Roman Pfaffl and hasn’t changed with the new generation. After all, Roman Josef Pfaffl has the same quality aspiration and openness to innovation as his father. The winery is recognised far beyond Austria’s borders for its achievements with the country’s prime variety Grüner Veltliner. Riesling, Chardonnay, Zweigelt, and St. Laurent under Pfaffl’s rhombus-shaped label also receive numerous accolades. This has won Pfaffl a privileged honour: the American magazine “Wine Enthusiast” has given the Austrian winery their prestigious Wine Star Award “European Winery of the Year”. This is an award given only to the very best in the international wine world. Despite this, when asked about how great he is, Roman says, “ I am 1 metre 80; there are a lot bigger guys than me.”

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